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1970s Premier style!
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Poster 1970s Premier style!
Singlestroker





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No. 1 Posted on Nov 12, 2012 1:36 AM Profile | PM | Email | Quote | Search | Copy | Favorite
As Premier drums and their logos and styles were mentioned the other day, I thought Id post this photograph of my large late-1970s shellpack.

I love the whole look of the Premier drums from that period. I think they ooze style and quality, which a kit of this size really shows off, despite the poor quality of the upload.

I spent a lot of time getting these drums together and into nice order, but times change and my collecting days are over. Sadly, I have to let them go.


Singlestroker edited on Nov 17, 2012 12:11 PM

OldFart

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No. 2 Posted on Nov 16, 2012 7:10 PM Profile | PM | Quote | Search | Copy | Favorite
Singlestroker wrote:
As Premier drums and their logo were mentioned styles the other day, I thought Id post this photograph of my large late-1970s shellpack.

I love the whole look of the Premier drums from that period. I think they ooze style and quality, which a kit of this size really shows off, despite the poor quality of the upload.

I spent a lot of time getting these drums together and into nice order, but times change and my collecting days are over. Sadly, I have to let them go.


I admired Premier's wares from a distance for some time; although I was able to test-play several kits at stores roundabout in the late 90's.

My son had some Premier hardware for his kit, including their top-of-the-line Hi-Hat (that, too, in the late 90's ... Premier 6000 I think ).

I couldn't get their gear in the 70's when I was really keen for it. I did, however, come across a few of their cymbal stands - the same model stands shown in the photo.

I was a day late and a dollar short to obtain a Premier Resonator kit back in the day, but other things distracted me enough to not follow-through after that point in time.


OldFart edited on Nov 16, 2012 7:17 PM

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Terry Bozzio Single-Ply Coated
Singlestroker





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No. 3 Posted on Nov 16, 2012 8:17 PM Profile | PM | Email | Quote | Search | Copy | Favorite
OldFart wrote:
I admired Premier's wares from a distance for some time; although I was able to test-play several kits at stores roundabout in the late 90's.

My son had some Premier hardware for his kit, including their top-of-the-line Hi-Hat (that, too, in the late 90's ... Premier 6000 I think ).

I couldn't get their gear in the 70's when I was really keen for it. I did, however, come across a few of their cymbal stands - the same model stands shown in the photo.

I was a day late and a dollar short to obtain a Premier Resonator kit back in the day, but other things distracted me enough to not follow-through after that point in time.


By the late 1990s Premier had been bought out by Yamaha, who, within about five years, sold the company back again, to its management. Premier has since had further difficulties. Despite always having produced high-end lines of as excellent quality as any, the brand has struggled for recognition. Perhaps your being unable to find them in the USA in the 1970s suggests that insufficient was done about marketing. Whatever the reason, it was a pity in view of the standard of the products, not least those stands - "Lokfast" - which for me still take some beating.

Since the 1970s, Premier drums have changed beyond recognition. Even the mainstay of the Premier house-style, the Big P badges, were done-away-with. Those badges are now back, although, as you pointed out on another thread, their drums can still be bought without them.



pwc





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No. 4 Posted on Nov 16, 2012 10:14 PM Profile | PM | Quote | Search | Copy | Favorite
One of the best drums I ever had (but didn't keep regrettably) was this Premier Modern Classic 12" v 7.5" Birch snare .... sigh .....
.
.

(Click the picture to view the original one)



Light travels faster than sound. This is why some people appear bright until you hear them speak.
OldFart

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No. 5 Posted on Nov 17, 2012 9:19 AM Profile | PM | Quote | Search | Copy | Favorite
pwc wrote:
One of the best drums I ever had (but didn't keep regrettably) was this Premier Modern Classic 12" v 7.5" Birch snare .... sigh .....
.
.


Wow, Peter ...

Looks custom built. Beautiful wood.

Unfortunately, the only playing I was able to get in on any Premier kit was customer's benefit of in-store trials.

Yet out of that highly restricted opportunity I could see that Premier-branded drums were excellent in sound, were handsome; and their hardware designs were both stout and flexible.

After careful observation, I determined even their mid-range drums seemed to be a cut above other equally priced, but more accessible brands ( the viewpoint, obviously, is a person native to the USofA, living in a densely populated area, reviewing a brand with somewhat limited distribution in the USA and comparing those products against the well-knowns).

It was a shame the brand didn't achieve better market penetration here in the States.



Mapex Saturn * Paiste
Terry Bozzio Single-Ply Coated
Singlestroker





Posts: 603
Joined: Apr 7, 2010
No. 6 Posted on Nov 17, 2012 7:38 PM Profile | PM | Email | Quote | Search | Copy | Favorite
pwc wrote:
One of the best drums I ever had (but didn't keep regrettably) was this Premier Modern Classic 12" v 7.5" Birch snare .... sigh .....
.
.


Gorgeous drum! It goes to show that although they changed their styles they could still turn out fine work.

OldFart wrote:
Wow, Peter ...

Looks custom built. Beautiful wood.

Unfortunately, the only playing I was able to get in on any Premier kit was customer's benefit of in-store trials.

Yet out of that highly restricted opportunity I could see that Premier-branded drums were excellent in sound, were handsome; and their hardware designs were both stout and flexible.

After careful observation, I determined even their mid-range drums seemed to be a cut above other equally priced, but more accessible brands ( the viewpoint, obviously, is a person native to the USofA, living in a densely populated area, reviewing a brand with somewhat limited distribution in the USA and comparing those products against the well-knowns).

It was a shame the brand didn't achieve better market penetration here in the States.


... and they have been outsold manyfold here in the UK by American drums ever since Ringo. He has been cited many times as the main reason for this. However, British drummers largely seem to prefer almost anything but British drums. Where vintage is concerned, a Ludwig 1970s kit will make four times the selling price of an equivalent Premier one.

It'd be nice to see a revival start now!




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